Saturday, May 31, 2014

Diagnosis Of Your Business

Almost every Entrepreneur knows about SWOT analysis, but is analyzing a business so simple 

As a human being Entrepreneur is most of the times emotionally  connected with his enterprise, & it makes the task more difficult.


Sometimes he connects with single department. 

(i.e. 1. If a business person is good sales professional he connects with Sales department and is most of the times unable to facilitate other departments. 
2. If a technical person starts a business he prefers to count on his technical expertise and it makes him ignore other aspects of business)


All these things become hurdle in Analysis of Business

I am trying to help on the same part

SWOT



Using the PRIMO-F model: The model can be used as an agenda for change, where a facilitator works with the management team and between them they score the business and identify areas of action
Typically a tool like the one below is used:

Area
People
Resources
Innovation/ Ideas
Marketing
Operations
Finance
Rate this area on a scale of 1-10
1________10
1________10
1________10
1________10
1________10
1________10

1=oops                                                                                                                                           10=world class
Why this score? Positives
Why this score? Negatives

Development Priority:  1=low – 10=High


Now we will get in to details
Strengths & Weaknesses (Internal Factors)


   

People
           
Resources
    Ideas/

Innovation
Marketing
 

Operations (products services etc
Finance
Strengths









Weaknesses










Opportunity & Threats (External Factors)



Opportunities
Threats
Environmental Factors


Demographics




Economic




Political/legal




Sociological




Environmental




Technology




Cultural




Competitor Factors




Capability




Resources




Ownership




New entrants




Market segments




Products




Prices




Promotion




Distribution




Substitute products




Suppliers customers




Product life cycle




Risk and cost of intellectual property violation of your product







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