Almost every Entrepreneur knows about SWOT analysis, but is analyzing a business so simple
As a human being Entrepreneur is most of the times emotionally connected with his enterprise, & it makes the task more difficult.
Sometimes he connects with single department.
(i.e. 1. If a business person is good sales professional he connects with Sales department and is most of the times unable to facilitate other departments.
2. If a technical person starts a business he prefers to count on his technical expertise and it makes him ignore other aspects of business)
All these things become hurdle in Analysis of Business
I am trying to help on the same part
SWOT
Now we will get in to details
Strengths & Weaknesses (Internal Factors)
Opportunity & Threats (External Factors)
As a human being Entrepreneur is most of the times emotionally connected with his enterprise, & it makes the task more difficult.
Sometimes he connects with single department.
(i.e. 1. If a business person is good sales professional he connects with Sales department and is most of the times unable to facilitate other departments.
2. If a technical person starts a business he prefers to count on his technical expertise and it makes him ignore other aspects of business)
All these things become hurdle in Analysis of Business
I am trying to help on the same part
SWOT
Using the
PRIMO-F model: The model can be used as an agenda for change, where a facilitator
works with the management team and between them they score the business and
identify areas of action
Typically a tool like the one below is used:
Area
|
People
|
Resources
|
Innovation/ Ideas
|
Marketing
|
Operations
|
Finance
|
Rate
this area on a scale of 1-10
|
1________10
|
1________10
|
1________10
|
1________10
|
1________10
|
1________10
|
1=oops 10=world class
Why this
score? Positives
Why this
score? Negatives
Development
Priority: 1=low – 10=High
Now we will get in to details
Strengths & Weaknesses (Internal Factors)
People
|
Resources
Ideas/
|
Innovation
|
Marketing
|
Operations
(products services etc
|
Finance
|
|
Strengths
|
||||||
Weaknesses
|
Opportunity & Threats (External Factors)
Opportunities
|
Threats
|
|
Environmental Factors
|
||
Demographics
|
||
Economic
|
||
Political/legal
|
||
Sociological
|
||
Environmental
|
||
Technology
|
||
Cultural
|
||
Competitor
Factors
|
||
Capability
|
||
Resources
|
||
Ownership
|
||
New entrants
|
||
Market segments
|
||
Products
|
||
Prices
|
||
Promotion
|
||
Distribution
|
||
Substitute products
|
||
Suppliers customers
|
||
Product life cycle
|
|
|
Risk and cost of intellectual property
violation of your product
|
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